Why
This project transforms Taiwan’s five iconic street foods (Taiwanese sausage, stinky tofu, fried chicken, braised pork rice, and bubble milk tea) into fragrances, combining scent and visual storytelling to let people relive the unique charm of Taiwan’s culinary culture.
What
A series of visual designs, including brand identity, packaging inspired by traditional Taiwanese lunchboxes, and a photography booklet documenting street food vendors and their stories.
How
The process involved brainstorming, surveys to identify the top five street foods, iterative design using Adobe Illustrator, and handmade packaging production. A photography booklet was created to showcase the journey and culture.
Team Members:
Peirong Li,
Yi-Hsuan Wu,
Xiao-Jie Hsu,
Jia-Ying Lu
My Role:
Team Leader
• Oversaw project timeline and ensured deliverables were met on time.
• Facilitated brainstorming sessions and kept team discussions on track.
• Took the lead in packaging design, vendor communications, and presentations.
PI-PANG takes inspiration from the aroma of Taiwanese local delicacies, using elongated typography and incorporating diffuser bottle elements to represent the dispersing scent.
peirong's 